Куклы Smart Doll (Смарт Долл) выпускаются и разрабатываются командой Danny Choo (известный блоггер,основатель Mirai Inc. и образовательной программы Culture Japan). Изначально Smart doll выпускалась только на основе маскота Culture Japan Mirai Suenaga (Мираи Суенага), в настоящее время линейка кукол расширяется, пополняясь, как действующими персонажами Culture Japan, так и персонажами аниме.
Куклы выпускаются в формате 1/3 scale (60 см), однако в настоящее время разрабатываются прототипы кукол формата 1/2 и 1/6.
I've not done it yet but Smart Dolls will be separated into Frontline and seasonal on the website. The business grew too fast and now we are bloated with too much products which takes our focus away from being creative. I want to continue to make cute Smart Dolls but that means making room for them by sacrificing some of the previous models. But I think we discussed this in the last mail.
Hmmm. This sounds like how Steve Jobs chopped a zillion products when he went back to a dying Apple. We are not dying or anything - business is good - very good but I can see that if we continue as we are without streamlining right now then things could start to go bad - very bad. Too many products is great for Long Tail but confusing for new comers - More is actually Less.
I don't plan on letting the business sink just because some folks who want me to be their doll wardrobe so I need to do what needs to be done to keep the company healthy which means keeping our selection lean - you cant imagine the amount of complaints I constantly have from folks who ask why on earth I don't keep every single product I have ever made in stock. My answer is "mmmmmmkaay....."
Actually the new complain is about Haruka's hair not being pink or height not being shorter than Mirai. You know, when I was developing Smart Doll in 2012, folks started to complain about every single aspect of my philosophy and the doll design etc etc - if I listed to them - I would have no Smart Doll and you would not be reading this email. No matter what happens in life, no matter if even the people closest to you don't believe in you - the important thing is not to convince them - but to continue to believe in yourself.